ALANA GEISLER ERICKSON

ALANA GEISLER ERICKSON

General Manager

Alana is our General Manager. Among many other projects, she oversees daily operations, designs our advertising campaigns, maintains our websites, and develops product packaging and promotional materials for our brands.

Alana grew up working in the business, but left to attend college and pursue other careers in both St. Louis as well as Tulsa. She returned to Cowboy Cordage Inc. in 2013.

NUBIA CASTILLO

NUBIA CASTILLO

Assistant Manager

Nubia Castillo joined our team in the summer of 2013. She is our assistant manager and in addition to giving general support to our entire team, she handles our international accounts.

NINA MARTINEZ

NINA MARTINEZ

Wholesale Account Manager

Nina joined our team in early 2019. She is our wholesale account manager, assisting our network of individuals and stores selling our products across the nation by taking phone calls, answering emails, and shipping orders.

VANESSA MEDINA

VANESSA MEDINA

Retail Account Manager

Vanessa joined our team in the fall of 2020. She is our retail account manager, assisting customers from coast to coast by taking phone calls, answering emails, and shipping orders.

ABBY ERICKSON

ABBY ERICKSON

Retail Store Manager

Abby joined our team in the fall of 2020. She is our retail store manager, keeping our small retail area stocked up and ready for walk-in traffic. She also assists Nina and Vanessa with wholesale and retail orders, answering the phones and shipping out orders.

KAREN TREJO

KAREN TREJO

WonPad Production Manager

Karen joined our team in the spring of 2021. She is our WonPad production manager, overseeing quality control and also sewing, gluing, and shipping WonPads around the world.

STEPHANIE AGUILAR

STEPHANIE AGUILAR

Assistant WonPad Production Manager

Stephanie joined our team in the summer of 2021. She is our WonPad assistant production manager helping to sew, glue, and ship WonPads around the world.

WAREHOUSE CREW

In addition to our front office managers, it takes a dedicated warehouse crew to get our ropes from thread to lariat each week. We have a mix of part time and full time employees spinning, waxing, tying, and coiling each week ensuring each hondo, burner, and tail knot is perfect. They also inspect each rope before they coil, tag, and hang them on the racks to be shipped to your doorstep.

THE GEISLER FAMILY

Ben, his wife Brit, their son Harrison, Allison & Steve, Alana, her husband Mike, Cole’s wife Sarah, and Cole.

Steve and Allison Geisler are the founders and owners of Cowboy Cordage Inc. The couple has spent the last 30 years building the business and raising their family. They have three children Ben, Alana, and Cole. After finishing college, two of them have returned home to help with the family businesses.

Steve and Allison are both still involved on a daily basis, with Steve constantly developing new products while Allison manages a variety of tasks in the main office as well as helping Cole with the retail store. When they are not in the office, Steve enjoys training his horses and dogs, and riding his motorcycle. Allison enjoys working in her garden, hiking, and competing in sporting clay competitions.

Their son Cole is currently managing Geisler Ranch & Livestock Center, the family-owned retail store located here in Idaho Falls at the front of the Cowboy Cordage production warehouses.

Their daughter Alana is here with us at Cowboy Cordage Inc.

Their oldest son Ben recently retired from the Army, and currently lives in Alabama with his wife Brit and their son Harrison. He owns and operates a custom leather shop (Aspen Saddlery).